When a Small, medium or big sized firm Requires a qualified search engine optimisation (Search Engine Optimization ) consultant, you will find four options available:
1 – Build a group of in-house webmasters, developers and entrepreneurs to do the job.
2 – Contract the occupation to a specialized SEO business.
3 – Post an advertising to employ an search engine optimization consultant to function as a worker in the business.
4 – Get an in-house search engine optimization consultant from a specialized firm to work together with their employees without being an employee.
Thus, what’s the best option for your business? There are various points to consider before taking your decision.
1 – Assembling your in-house team of webmasters and marketers will never work: From my long experience, building a group of in-house webmasters, programmers and marketers to do the job will never succeed as none of them has enough knowledge in optimization. Moreover, they do not realize what are the challenges which they are up against or the hidden problems from which their site is affected.
2 – Using the very best SEO methods: When beginning any online project, the in-house SEO consultant will work with your supervisors to make certain the Best SEO Practices are applied to each job, which will make it much quicker to receive your new internet pages and other online promotional advertising to the very first pages of Google and other significant search engines.
4 – becoming more profitable and productive ideas: The everyday discussions and the direct communications between an in-house search engine optimization consultant and the company administrators, managers, directors, programmers and webmasters will ignite lots of new ideas on each side. A simple idea or a suggestion in such an atmosphere may make a massive impact in establishing a new effort or modifying and existing one to be profitable.
5 – Making the maximum SEO friendly sites: An in-house search engine optimization consultant will have the ability to work more easily with your supervisors to employ any necessary alterations or redesigns to your sites to be able to convert them to the most SEO friendly websites in the shortest possible time and with minimum efforts.
6 – Detailed search engine optimization audit: working with your webmasters and programmers, an in-house search engine optimization consultant can more easily execute a detailed search engine optimization audit to list all the points that require correction or modification in your website and in your various online advertising campaigns.
7 – Choosing the best and profitable keywords to use for optimization: Having a direct contact with your staff in various departments will enable the in-house search engine optimization consultant to finish the process of choosing the best and profitable keywords in almost no time, so the entire process of optimization can start quickly and become more successful and productive.
8 – Adding social media marketing as an integral part of your internet advertising strategies: The in-house search engine optimization consultant is going to have a direct relationship with a few selected employees in different departments to train them on how to set a solid presence in distinct Social Media platforms. Keeping a healthy presence on different social networking platforms is a costly and time-consuming procedure. Having the in-house search engine optimization consultant start and only oversee the selected company workers doing the daily Social Media Marketing activities will significantly decrease the cost involved with the process.
He can coordinate and publish many press releases every month to advertise the services and products of the business, enhance branding and create countless high quality back links that will post the positions of many keywords to rank from the initial pages of Google, Yahoo, Bing and other major search engines.
10 – Blogging: A in-house Advisor will have better opportunities to get many blog posts from various sections to article in the company blogs every week. An outside search engine optimization company will not be in a comparable position to contact different experts in the company to write blog posts. Every well written and optimized blog article is an advantage and a testimony for the provider. Blog posts will create tens of thousands of top quality back links along with promoting the services and products of the company.
11 – saving your time and money squandered on hiring and interviewing: Hiring an experienced search engine optimization consultant isn’t a simple task. Hours are wasted in assessing and interviewing many candidates. The interviewers usually do not have enough knowledge to allow them to pick up the most qualified applicants.
12 – Full-time or part-time: A In-House SEO Consultant from a technical company can work one or two days each week, one or two days per month or five days every week. Depending or you needs and the turnover of your internet jobs, the in-house adviser can work a couple of times in 1 week, five days the next week and one day in the next week. This offers you flexibility which isn’t always possible once you hire an employee and save your business a lot of money when there is not much work for an search engine optimization consultant.